by restaurantspider | Nov 28, 2017 | Restaurant Tips
It’s been a few weeks now since I launched this free editable dining menu but for some reason, I had not shared it on my blog…smh. Well folks, these menus are available for download.
I am giving away this menu to give back to you guys for the great work you do in making our bellies full & happy and to SAVE you money, of course! If you’re a small restaurant, bakery, cafe, food truck or caterer, this menu will be great for you.
The menu template one of our templates in our store and they are all created in Google Docs (since most of us online folks are hooked on it). But, if you’re not in the online game, don’t worry, I created them for Microsoft Word as well. They require a limited amount of effort to make the updates and customizations without the help of a designer.
Some examples of our menus
Interested? Download it here and make sure to tag #restaurantspider on social media so I can see how they came out with your items 🙂 If you are looking for more or something custom, I can sure help with that as well. Give me a shout!
I will be creating more downloadable items so comment below with suggestions of any other items you would love to have and I will make them available ?.
by restaurantspider | Nov 22, 2017 | Mini Website Tips, Website Tips
Know Your Target Audience
Are you paying attention to your target audience? If you are not, its time to start because you might be speaking to the wrong folks. The best restaurant marketing ideas and plans begin with knowing your target audience.
Make sure your website’s content speaks and relates to the right people by considering factors like your location, culture, or your food.
Marketing ideas for your target audience
A restaurant, bakery, or catering service that offers services near a stadium, a college, office hub or a beach would have totally different crowds. Don’t be shy to use a few slang words in your content like LOL, BRB, BFFL etc, if they relate to your audience. Have a photographer take pictures of your crowd having a good time at your restaurant and post them on your website and social media. This lets them know that they are welcome and your restaurant is a comfortable space for them to hang out and have a bite. A customer in an environment they can relate to, feels comfortable, orders more and stays longer ?.
So what are you waiting for? Speak to them.
by restaurantspider | Nov 22, 2017 | Website Tips
Your website’s homepage is the first impression customers get when they visit your website. Whether we like it or not, a majority of people base their assumptions about someone on the first thing they see so a large part of your website’s success depends on the success of your homepage.
Below, I have listed a few points that can help you achieve homepage success to help improve how long your visitors stay on your website.
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Use language and design style that resonates with your target audience. If you serve customers right by the beach, do not use a tone of voice that will work well for a corporate environment.
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It must be well-designed and eye-catching to keep your customers wanting more. It must lead your customers down the path you intend for them to go by means of navigation, page links, white space and even imagery.
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It should have your contact information eg. phone number, address, and social media handle to make you accessible to your customers.
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It should look great and be legible on all devices so no matter how they find you, you give off a good first impression.
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Make sure it describes who you are as a restaurant. It should be clear for customers to know right away the type of food you serve, who you are and what you are about. Don’t leave it to chance because you want them to know they are in the right place so they don’t think of leaving your website.
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It should not be static. It should have call-to-actions (CTAs) that take the user to different areas of your website. Giving the user these doorways engage them and keep them on your website longer for a possible conversion from user to customer.
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Lastly, make sure to flaunt your food right on your homepage with great photos of your food. Customers like to see pictures of food and it definitely moves people to want to eat at your restaurant.
So how do you feel about your homepage now? Let me know if you have any questions or take advantage of my free homepage review by signing up above.
by restaurantspider | Nov 15, 2017 | Mini Website Tips, Website Tips
Online Ordering
Do you accept online orders on your website? Well, if not, it’s time to consider it. Make it easy for your customers to order from you. In these cold months, many people want to feel warm and cozy at home while they enjoy your delicious food ? ?. Give them the option!⠀
Here at ASBA, we can help you achieve online ordering greatness partnering you up with ChowNow, or by integrating your website with the online ordering system of your choice. Our own online ordering option coming soon!
by restaurantspider | Nov 9, 2017 | Mini Website Tips, Website Tips
Planned for the holidays yet?
The holidays are coming everyone ? and this is the time to do something great for your customers! If you haven’t done so already, think about what you can offer your customers in this magical time.
Here are some quick tips that will give you great marketing ideas:
- Think of special holiday-themed items on your menu,
- Offer gift cards for your customers to spread the joy
- Schedule holiday events to bring more people in
- Accept large take-out orders or catering services for those who want to enjoy your services at home
- and lastly, add these wonderful offers prominently to your website (make it fancy ?)
Have you planned out any holiday specials yet?⠀Comment below on some of your ideas for the holiday season.
