by restaurantspider | Nov 15, 2017 | Mini Website Tips, Website Tips
Online Ordering
Do you accept online orders on your website? Well, if not, it’s time to consider it. Make it easy for your customers to order from you. In these cold months, many people want to feel warm and cozy at home while they enjoy your delicious food ? ?. Give them the option!⠀
Here at ASBA, we can help you achieve online ordering greatness partnering you up with ChowNow, or by integrating your website with the online ordering system of your choice. Our own online ordering option coming soon!
by restaurantspider | Nov 9, 2017 | Mini Website Tips, Website Tips
Planned for the holidays yet?
The holidays are coming everyone ? and this is the time to do something great for your customers! If you haven’t done so already, think about what you can offer your customers in this magical time.
Here are some quick tips that will give you great marketing ideas:
- Think of special holiday-themed items on your menu,
- Offer gift cards for your customers to spread the joy
- Schedule holiday events to bring more people in
- Accept large take-out orders or catering services for those who want to enjoy your services at home
- and lastly, add these wonderful offers prominently to your website (make it fancy ?)
Have you planned out any holiday specials yet?⠀Comment below on some of your ideas for the holiday season.
by restaurantspider | Nov 8, 2017 | Restaurant Tips, Website Tips
In part 1 of this post, we talked about the importance of a website. Today, we are going to talk about the aftermath.
So, you have finally launched your amazing new website! Then what? This is a question a lot of people struggle with after they launch a website. The norm is to set it and forget it but it does not work that way. After a website launch, the work should not come to a stop. A website should always be considered a work in progress because honestly, it is never completely done a business can never become stagnant. You may decide to tweak your content to better represent who you are. You may also decide to change the way you attract your customers by putting together promotions or other marketing strategies.
Here are 7 ways to keep your website evolving after a website launch.
1. Blog Regularly
Blogging is a great way to keep your content fresh. It is also a great way to encourage search engines to grab new content from your website for better online search traffic.
2. Review Website Content
Review your website content at least once a month to make sure everything is correct and current. Don’t get into the habit of only making updates to materials at your physical location. Your brand and promotions must be consistent across the board.
3. Backup Website Regularly
Backing up your website regularly can save you from a huge headache when unforeseen issues concerning your website happen. If you’re using WordPress there are many plugins (paid) out there that can schedule automatic backups to save time and effort. If you are busy running your restaurant and/or you’re not tech savvy, a great option would be to look into maintenance package options available from your web design studio. Maintenance packages are catered you and your business to take the worry out of your day-to-day so I would highly suggest it.
4. Platform and Plugin Updates
If your website is on the WordPress platform, you are probably used to hearing this. Make sure your website’s CMS and plugins are on the most recent version. Not taking the time to do this, leaves your website unprotected from hackers. Losing your website wouldn’t be good right? If you are not well versed in performing these updates, contact your web design studio immediately to get enrolled in a plan that can take care of this for you.
5. SEO (Search Engine Optimization)
When updating your website, make sure all image alt tags are in place, add appropriate keywords, and follow the proper search standards when adding new information. Doing this will enhance your search engine results so that your website continues to show up when a potential customer searches for your type of restaurant service. Learn more about SEO.
6. Create Freebies
Everyone likes free stuff so reward your loyal email subscribers with them. Offer coupons, birthday treats, or anything you can think of that would benefit your customers. Make them happy ?.
7. Social Media
Share your website on social media and get the word out about your restaurant and your food. Check out my post about how “Social media is your friend“.
Hope you enjoyed this post. Feel free to check out more of our tips that can help your online home soar!
Questions? We would love to hear them. Comment below or give us a shout.
by restaurantspider | Nov 1, 2017 | Mini Website Tips, Website Tips
Social Media is Your Friend
Are you doing the social media thing? Facebook? Instagram? If you’re not, you are definitely missing out some platforms that could help put your name out there. The key is to be active on these platforms i.e. post and comment regularly to get the word out and in turn increase the number of people visiting your website. Food is actually a big hit when it comes to social media, especially on Instagram. I believe it because Instagram is a visual platform. People just love to see great pictures of food so there is a lot of engagement in this area. If you aren’t using it yet, here are some great restaurant marketing ideas you can use for your business today.
Some quick tips for Instagram, the platform I personally love
- Post at least once every day.
- Post photos of your food and research hashtags that have a great engagement in your field.
- Post photos of common ingredients your restaurant loves to use.
- If you’re a bakery, let users see your talent by posting the amazing cake decorations you create.
- Double tap ❤️ and comment on posts you like.
- Don’t use photos that have a lot of text on them. Instagram does not like that very much.
- Give users the opportunity to see what goes on behind closed doors.
- Allow users to see you so they can fall in love with you.?
So, what say you? You gonna do it? Comment below on your experiences.
by restaurantspider | Oct 26, 2017 | Mini Website Tips, Website Tips
Make sure to display events on your website
Do you have events at your restaurant? Make sure your customers hear about them from your website. Add a calendar of events to get people excited and thinking about the next place to burn the after-work hours. Even take it a step further and add a few images of past happenings. If you are currently not having events at your restaurant, I think it’s a great idea to start thinking about it. Starting out with events like bringing in local artists, starting a game night or hosting a coffee & mingle event can really raise the bar on your social rating.
Displaying events is a great way to attract a crowd and when the crowds come around, they buy ?.
